The Wisconsin Lottery "Becoming Fun"
Do you like football? Do you like the Green Bay Packers? How 'bout dancing scratch off tickets? Well, we've got the ad for you! We had a blast at The Mill crafting this energized commercial that reveals the shiny new scratch off games from the Wisconsin Lottery. Win big with the golden ticket and you'll find yourself with season tickets to see the Green Bay packers in action at Lambeau Field.

We combined CGI and traditional Cel Animation techniques to create this unique blend of motion graphics. From wiggling scratch-off games doing the boogie, a stadium built of tickets, to a transforming football - there's never a dull moment. Check it out :)
3D Development
2D Development Typography
2D Development Cel Animation
Client: The Wisconsin Lottery & Green Bay Packers
Agency: Hoffman York
Studio: The Mill
Director: Donnie Bauer 
Producer: Rachel Burke 
Art Director: Wendy Eduarte Briceno
Designers: Donnie Bauer, Luis Roca, Wendy Eduarte Briceno, Raquel Fernandes, David Nelson & David Rowley
Editor: Charlotte Carr 
2D Lead Artist: Cory Davis 
2D Artist: Sal Wilson 
Colourist: Oisin O’Driscoll

For a complete list of credits, please visit​​​​​​​​​​​​​​
Back to Top