BCBS "Life"
I directed and designed this broadcast commercial for BCBS that depicts a fun little journey through life. Along the way, we stop and highlight some benchmark's in life where Blue Cross can make your trip feel just a little bit more secure.
In crafting this spot, we were excited to blend many techniques in animation; from utilizing 3d software, to hand painting textures, to cel animating in photoshop... we pulled out all the stops!
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/98a405f3-1d25-41fa-aa8d-62b8a6dc2653_rw_1920.jpg?h=ba24f4c2e9036e69628ab55fcb628702)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/00051288-99fc-4f88-93a3-29e6b3fbc3bd_rw_1920.jpg?h=a3c4889d889d2ff82eaf698becd80ac5)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/e1eb2dfa-f13b-4562-858e-c2ef5225f067_rw_1920.jpg?h=7ae2251cfb175b2b7af719cad240b9a2)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/5265af14-044f-4bf0-bee3-dd83c856519f_rw_1920.jpg?h=1843eb1346f27f994f398483aa84b102)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/4ee04f51-559d-4eff-99c8-2ecd334f87cb_rw_1920.jpg?h=8bb24a566a0e67c4fa62c78ce5a6b15f)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/f207ca45-9ccb-49e1-9f55-50be7f957125_rw_1920.jpg?h=77bd5e7fb2c4f172b3c9307039a3cb41)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/37290a2e-5d65-4ccd-ad0c-9021c06c1ce5_rw_1920.jpg?h=83e80bd33278c3794fbfd207c7705d8a)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/8850251e-b3f7-4329-b8e0-0aeaf740b551_rw_1920.jpg?h=799728a9ac36b0b13b63fb25f48d76ba)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/9b2d7319-182a-4d16-b732-75d4c93c1783_rw_1920.jpg?h=ee4c8751ec6e0647f2f5a6865ed7e188)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/7c71e7b0-581e-4d44-9bff-b8407983d3c4_rw_1920.jpg?h=f8bcd04c911d9a681121a294c30ebb62)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/7c1d4c9c-35ad-4f22-86e2-429fe8ff4597_rw_1920.jpg?h=6eb683af109ed4bd429d65f790d61ef1)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/b7cbbb89-aa82-4e65-b34f-bafcc5abdabc_rw_1920.jpg?h=466de10476f92bc723f3962edc7aa93a)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/0b14159a-b93b-4a68-995a-e7d60289f8e1_rw_1920.jpg?h=167c74780cba0674354692564f10b52c)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/4ba8ac90-4e33-4a37-801a-d93ac1c77c58_rw_1920.jpg?h=74d9582b8f0334adda92d3344c7fdb2e)
Process
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/8903e908-443c-4991-b6c7-3af70b67a0d5_rw_1920.jpg?h=b9a602fb0ef2e2a4013e884027a48174)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/337dd030-d6fb-47f0-9578-d87db3c394da_rw_1920.jpg?h=9a59fa5d3dfd0a759efda7b956eae95b)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/b6ff0193-4b1d-44ce-8b37-763a906af8a6_rw_1920.jpg?h=c05bbf473746ade738a313ac7cf1f487)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/636b622b-3d1d-415f-a7f5-55e796af0ee8_rw_1920.jpg?h=a41c3230342878f125b19fe0f502bd51)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/1bbe2453-a3db-4b5d-9ff7-63795c323f7e_rw_1920.jpg?h=f56720b7b10e80a78883cca9f08c7e17)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/e413a477-d79d-4e3f-90da-3ae91f20f47c_rw_1920.jpg?h=4b55d6821c1ee5e6ab31c6053984b11e)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/390af37f-8a33-4219-90c9-86a6c48453bd_rw_1920.jpg?h=837c93e1db091e5d165722bc23fe4a57)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/56261ca8-aeb3-4990-af56-78c9bbf436fc_rw_1920.jpg?h=f7ae04c38ff8ffe74b47cdf10634e101)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/ac41baf7-93d6-45f8-8b29-164f3ed30f69_rw_1920.jpg?h=8ed10c9500fa9901fbd0ff28b1e0930c)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/aa01d44e-4a3c-4817-9bcd-3cfa5d8e2fc6_rw_1920.jpg?h=d40430e28c2660c7a23b6850dc42fc17)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/773daed8-33b4-4884-b644-af9d5d3d4b4d_rw_1920.jpg?h=ccdf8715032fb57e7dc25aae26ce33b5)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/5e3769b6-dd4b-48f8-88f3-38db4fe53fb5_rw_1920.jpg?h=b7b393f0816ec38cc7383e3082049b0c)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/f67b059c-d47b-4962-9efe-486dc3826cbd_rw_1920.jpg?h=63d9512adc9c2777f99298d851e0416a)
![](https://cdn.myportfolio.com/3cbd083c-6f2d-4821-a85a-202358917a7a/22239768-2f02-4c1c-b3b0-dd6f81d93198_rw_1920.jpg?h=c1a5e7bb342fa559fbf11985e4ff5f55)
Credits
Studio: Optimus Design
Director: Donnie Bauer
Creative Director: Donnie Bauer
ECD: Mike Ciacciarelli
ECD: Mike Ciacciarelli
EP: Jon Desir
Design: Donnie Bauer
Design: Donnie Bauer
Animation: Donnie Bauer, Katrina Zimmerman, Luis Mayorga, Mark Butchko, Mike Ciacciarelli
CGI Rigging: Luis Mayorga
Character Animation: Katrina Zimmerman
Edit: Donnie Bauer
Online/Finishing: Ed Nichols