BCBS "Life"


I directed and designed this broadcast commercial for BCBS that depicts a fun little journey through life. Along the way, we stop and highlight some benchmark's in life where Blue Cross can make your trip feel just a little bit more secure. 

In crafting this spot, we were excited to blend many techniques in animation; from utilizing 3d software, to hand painting textures, to cel animating in photoshop... we pulled out all the stops!
Process
Credits


Studio: Optimus Design
Director: Donnie Bauer
Creative Director: Donnie Bauer
ECD: Mike Ciacciarelli
EP: Jon Desir
Design: Donnie Bauer
Animation: Donnie Bauer, Katrina Zimmerman, Luis Mayorga, Mark Butchko, Mike Ciacciarelli
CGI Rigging: Luis Mayorga
Character Animation: Katrina Zimmerman
Edit: Donnie Bauer 
Online/Finishing: Ed Nichols
↑Back to Top